Email: The reversed Tom Sawyer principle.

by Mark on March 26, 2010

As you may or may not be aware of, I started a new job at the beginning of February. It’s great to meet new people, face new challenges and have some more money to spend on nice things. Apart from that, one of the things that also comes with working in a large organization is email. And as it turns out, lots… and lots of email.

The Tom sawyer effect
I’m not sure you are familiar with the term but I do assume you’ve heard of Tom Sawyer before. The Tom Sawer principle originates from a scene where Tom is ordered to paint a fence white. Tom wasn’t particularly fond of doing work of any kind so he found a way to get out of it. He started projecting the idea onto passing people that painting that fence was actually a lot of fun. Yet, when they asked them if they could have a go at it, he promptly refused. Eventually people started paying him for the privilege of painting the fence.
Yes, Tom turned something that was boring work to him into something others would actually pay to be able to do. He essentially managed to turn a task into a privilege, work into play.

The Tom Sawyer principle can also be seen in many other situations in life but also in reverse. For example, extremely wealthy people that like to drive a horse and carriage for fun in their spare time. However, as soon as someone would offer them money to take them somewhere it completely took all the fun out of it and turned it into work. As soon as their fun turned into work, they lost all interest. (There is some fascinating research done on this, from kids to adults that is worth checking out)

Back to Email:
Do you remember when you first got to use email? I thought it was amazing! Even though I didn’t have that many people to send emails to in the beginning, simply because it wasn’t widely adopted, just the thought of communicating this fast across enormous distances felt awesome to me! The more people started using it, the higher its value of email became, as is with any network. Email was fun to use! Now queue the office…
In offices, email has started taking over people’s schedule. It’s often no longer a tool but an objective: “Get through all your email today”. There are now tons of freelance consultants making money on teaching people how to cope with this seemingly endless flow of incoming emails clogging up their day and annihilating their productivity.
Luckily I’m aware of this problem and intend not to become a victim of it.

But sadly, I am starting to become a victim of the Tom Sawyer effect. Email, once fun to use, is turning into work. I get dozens of emails to read. Ever since the CC-box was invented, so was the “FYI” (for your information) email. Since it’s so easy to send messages, documents etc around your colleagues automatically assume you can (and want to) read everything they send you.

Alarm bells ringing
Last week I found myself experiencing my inbox as a burden for the first and almost freaked out! Just one paragraph earlier I stated that I wasn’t going become a victim of letting my day be dictated by my inbox. From that moment on I took it upon myself to just clean my inbox as fast as I could, preferably using the “delete” button. (If you’re looking for a great time-saver, that key could become one of your best friends, I assure you.)
I’m glad I almost freaked out because it gave me a timely wakeup call. Stop sending useless emails, stop CC’ing people to make them think they are either important or to “prove” you are actually working during office hours. If you recognize yourself doing one of these things, you’re contributing to the flood of email. Just,… stop it!

Wrapping up
Realise when you’ve let yourself be tempted into turning something that used to be fun into work (or worse). Then take action to take back control of the situation. Take simple steps, start today! In the case of email, it’s simple: Just send less of it, to less people and only when it actually serves a purpose.

Leave a Comment

Previous post:

Next post: